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Tuesday, December 4, 2018

Christmas Market Trends

Christmas Market Trends 


We're now well into the Christmas trading coverage season. We've the BRC information to indicate total sector trends and sufficient data from the major players to acquire a better feeling of what's occurring by sector in the uk. The large topics - Mintel has recognized two large topics behind the figures: 1. Macro economical: need has held up well - 2. Retail specific: merchants who've tried to cut back discounting have been rewarded with stronger earnings increase - Retail earnings in December - The BRC data reveals retail earnings were up 1.7% in December and as for like sales were up 1.0%. 


Food retailers have seen a resumption of earnings with the last quarter trading up 1.3%. Mintel forecast sales growth of 2.5% in December as reported by the ONS. The ONS will come out before the BRC, therefore Mintels prediction looks as if it's about right. Our anticipation was that Christmas will be Okay not exceptional, but maybe not bad either and that has proven to be the case. In the end, the financial outlook for customers remains optimistic. Actual incomes are rising, the housing market is slowing down, interest rates are reduced and there is deflation in several markets. Consumers should have been feeling nicely off during the festive season and spending indicates they did. 

That earnings during the Black Friday period were even more heavily December? that earnings during the Black Friday period were even more heavily scheme of trading is starting to shift. A number of major retailers notably M&S decided not to take part, as well as others Next, Super Group and Fat Face stand out. This indicates that earnings during the Black Friday period were even more heavily influenced by electricity and large home wares than in previous years. There's evidence in forthcoming Mintel consumer research that customers were buying because they expected prices to rise in 2017. Trust - Among the major topics of the Christmas Shopping Habits UK 2016 report was that the focus on cutting prices to stimulate earnings was undermining client trust in retail pricing. 


Whenever we put the statement, Promotions available mean that you do not just 6% of customers disagreed presents, an appalling indictment of merchant strategies. As we argued at that time, that's required to pull back from ignoring and re establish trust in their pricing. Merchants been occurring and the retailers. That's what's rebuilding pricing integrity is simply part of the who've rebuilding pricing integrity is simply part of the greater sales growth over Christmas. Obviously, story.

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